January – Creating Your Marketing Train Series Part 1 “Building Your Engine – The Driving Force”
Start building your Marketing Train by learning about the most income generating part of the Marketing Train – The Engine.
February – Creating Your Marketing Train Series Part 2 “Filling Your Cars – Making the Ride Comfortable”
Now that you have your Engine to move your train chugging down the tracks, get your cars in place so your passengers have a place to ride when you pick them up through your marketing efforts, ensuring they stay on your train until they are ready to buy.
March – Creating Your Marketing Train Series Part 3 “Bring on the Caboose – Keeping Your Passenger on Board”
Don’t let your passengers fall off your train. Keep them on your train, getting to know you, and soon you will have the trust built that is necessary to get them to buy from you in this Virtual World.
April – “Creating a Solid Marketing Message – Never Be Left Speechless Again”
You have your train, but now you have to get out there and fill it. Can you effectively talk about your business? We will cover how to create a perfect “elevator” speech that is compelling, enticing, and leaves the listener wanting to hear more. And when they want to hear more, you are prepared and ready to share exactly why they want to hire or buy from you!
May – Marketing Strategies In-depth Series Part 1 “Social Media – Don’t Get Left Behind” (Guest Speaker, Hollie Clere of The Social Media Advisor www.thesocialmediaadvisor.com)
We are kicking off our Marketing Strategies series with the hottest topic in marketing, Social Media. In this part of the series we will address how to effectively utilize Social Media, what Social Media platforms should you use, and more.
June – Marketing Strategies In-depth Series Part 2 “Your Online Presence – Is It Working for You”
Your online presence is huge as a Virtual Professional, but most professionals don’t spend the necessary time making sure when their clientele search for them, they show up as the profession they are. Building on the Social Media from last month, we will delve into tying this to your website and effectively presenting yourself.
July – Marketing Strategies In-depth Series Part 3 “Keeping In Touch – Are You Being Effective”
Marketing isn’t just about finding new customers, it is about building value and relationships. In this part of the series, we will address effective newsletters and follow-up campaigns to ensure your marketing efforts aren’t in vain, because without follow-up, there is no point in marketing!
August – Marketing Strategies In-depth Series Part 4 “Networking – You CAN Do It”
Networking is a huge way to build your business, yes, even for Virtual Professionals. Learn a unique and effective way to make networking work for you. Even if you are shy, I promise these strategies will make you stand out of the crowd.
September – Marketing Strategies In-depth Series Part 5 “Building a Referral Based Business – Strategically”
Have you wanted a 100% referral based business, but aren’t sure how to do it? This month we will be talking about 3 effective strategies that will create raving fans for you, and turn your business into a strong referral based business.
October – Marketing Strategies In-depth Series Finale “How to Effectively Utilize Marketing Strategies That Work”
Now that you have some great strategies to implement, which ones do YOU use, and how do you work them so that they become automated and effective?
November – “New Client Consultations – How Do I Get Them to Sign?”
Now that we have potential clients knocking at your door, let’s talk about how you are conducting your consultations, and even more crucially, how are you overcoming objections. Instead of hiding from the fact that you do have to eventually “sell” your services or products, let’s take it head-on, and learn how not to be afraid. You will become confident in selling yourself, and handling the now not so dreaded objections.
December – “Setting the Road of Success for 2013”
It is time to look at 2013 and determine what you want for your business over the next year. Learn how to avoid the New Years Resolution’s Syndrome, and instead head into the New Year with a clear sense of purpose and direction for a Focused and Successful Year!
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