Jump on the Marketing Train System to Success!

We’ve all heard the statistic “In the first 2 years, 1 in 4 businesses will fail.” Though different experts have different numbers, the fact is, many businesses fail.

Instead of focusing on how many fail, you need to focus on why they fail, so you can ensure that in 10 years, you will be one of the 25 out of a 100 who succeed!

The number one reason for business failure, is not bad service or product, it is knowing how to let others know about their services or products. The sad, but true reality, is that many amazing business owners, with amazing business products, fail simply because they do not know how to market their business.

I get this, because I was one of those businesses. By the simple grace of God, I had made it to year 5. I had no solid marketing strategy, or really, any marketing in place at all. I had a great website, talked to people, and through word of mouth and referrals, built a business. But truthfully, it wasn’t achieving what I wanted for my family; we continued to struggle month-to-month. I was tired of randomly getting clients, and the majority of clients I had, didn’t fit what I REALLY wanted to be doing. At this point, I made the decision that I either learned how to market my services the right way, or I needed to find something else to do. That is when I discovered The Marketing Train System. It was so simple to put into action, yet made a huge impact on my business.

The Marketing Training System has been a blessing to my business. Before taking Patty’s training program I used to think marketing was a waste of time, because I did not know how to market for results. I would start a marketing plan and after a few days I would quit, because I was not sure of what I was doing. No more!”
Sheila Edens-Brown, Sheer Elegance Virtual Assistant, http://www.sheerelegancevirtualassistant.com/

The Marketing Train System will give you a systematic approach to marketing. You will learn how to:

• create a solid marketing foundation,
• turn off the noise,
• create a solid marketing plan centered on YOU,
• and learn how to effectively conduct and close a client during a consultation (I literally went from closing 10-20% to closing 80-90%).

Along the way you will learn some proven marketing strategies, and how to implement them correctly, and determine which strategies are best for you and your business!

The consultation was awesome!!! By combining what I’ve learned in the Marketing Train with solid coaching (instead of my usual consulting), I was able to have her with me from the 1st five minutes. Our consultation lasted for almost an hour and she didn’t even ask what the hourly was. She received the contract, sent it back and paid the invoice on the same day as the consultation. I am actually looking forward to doing more. Sad to say, but I thought it was actually fun!!!!”
Becki Noles, Virtual Accuracy Companies, http://www.VirtualAccuracy.com

What will a program like this cost you?

Now I truly hate long salesy pages, that wait until the very end to give me the cost, when I’m convinced at the beginning. So I want to share the cost with those of you who are convinced (or are reading this thinking this program must cost and arm and leg), and then share more specifics about the program, including statistical participant results, what the Marketing Train System includes, as well as what your commitment would be.

JERPAT, LLC and The Missing Piece, LLC Team Members, contact us to get your discounted amounts.

Does training really increase my profits and success?

The reality is that times are tough, which means as business owners, we have to be tougher and really focus on building and solidifying our business.  What better way to do this, then to look at what established, financially secure businesses are doing?

Eric Schmidt, Chairman and CEO of Google, shared the best business advice he had received was to hire a coach. “I initially resented the advice, because after all, I was a CEO. I was pretty experienced. Why would I need a coach? Am I doing something wrong? My argument was, ‘How could a coach advise me if I’m the best person in the world at this?’  But that’s not what a coach does…  Once I realized I could trust him and that he could help me with perspective, I decided this was a great idea.” This is the CEO of Google!

I realize this is one man who, in all reality, probably had more than enough in his financial budget to hire a coach.  What about other business owners, who also have budget constraints, and work to stretch a dollar as far as possible?  What are the statistics and the proof that coaching and training is worth the time and investment?  I researched these very questions, and have included an analysis, with links, here for you to view.

What the research does tell us about business owners with successful* businesses, is they understand the meaning behind “you have to spend money, to make money” even in down economic times.

• Many of the studies did show that these businesses are exploring more cost effective methods to support their budget requirements, while increasing profitability.
• They utilized a combination of formal and informal learning with an emphasis on collaboration, knowledge sharing, social networking, coaching, and mentoring.
• They are now prioritizing what they believe is ‘essential’ training, such as short courses in customer service and sales, rather than ‘investment’ training such as degrees and professional qualifications.
• They are releasing their company trainers in budget cuts, and recognizing the savings and additional benefits of outsourcing their training to coaches and trainers.  (Click here to see survey results, as well as links to the full surveys.)

This information is valuable to you, as a business owner in the building and/or growing phase of your business, because time has proven to look towards those who have been there, done that.  They all started where we are today, as a small business, but they did it right.

The lesson this research shows is the fact that big businesses believe in the cost of training and coaching, see the benefits, and will continue, in even a down economy, to invest. I challenge you to start thinking like a big business, successful CEO.  CEOs know they need to invest in their weaknesses, to strengthen their business.

The Marketing Train System should definitely be a part of your marketing investment.”
Sheila York, York Signature Assistance, Inc., http://www.yorksignatureassistance.com

Ready, click here and get access immediately to the program that will help you build the business you desire!

Why the Marketing Train System?

Here are words by a couple of participants who have reaped the rewards tell you why?

After her first initial consultation upon taking the Marketing Train System, P.J. Davenport, of Davenport Executive Services, shared:

It was a totally MAGNIFICENT experience.  I sent her the 3 questions last week based on our previous communications and sent a reminder yesterday with the questions again.  She went into a lot of detail with her answers and sent them back to me yesterday afternoon.  Used her answers to ask the deeply probing questions.  You would have been very proud of me!  She was very impressed with my professionalism and taking the initiative to delve so deeply into who she was and what she saw in her future.  She didn’t respond so easily to the pain questions, had to keep her on track with those.  She had no objections. Because of your extreme diligence in providing results-proven guidance with this, I’d say, all-in-all, my very first “Relief Tactics Discussion” was a success.  A great big THANKS to you.”

Sheila Edens-Brown, of Sheer Elegance Virtual Assistant, shared:

Since taking the class my marketing efforts are producing results. I am more confident in what I am doing, and I have implemented article writing, blogging and speaking to others about what I am doing and the benefits for them. In this last month I have scheduled appointments with 1 or 2 potential clients a week. I have signed 2 new clients.

If you are statistical, look at the facts the were shared in our 2010 Participant Survey, analyzing the results of our program (see full survey results by clicking here):

When asked how many clients they would contribute to this program, participant responses were:

So what about the respondents who didn’t feel they had gained clients?  They followed their analysis with these responses:

Ready, click here and get access immediately to the program that will help you build the business you desire!

During the Marketing Train System training program, you will learn:

• The Critical Foundation
• Determine Your Who & What
• Create Your How
• Create a Long-Term Marketing System
• How To Use Speaking to Grow Your Business
• How To Form Powerful Strategic Alliances
• How To Conduct Effective Grassroots Marketing
• How To Use Networking More Effectively
• How To Use An Ezine to Grow Your Business
• How To Get the Most from Your Website
• How To Generate More Referrals
• Simply, yet effectively, Implement Social Media
• How to Set Your Pricing Structure
• Master the Complimentary Consultation
• Overcome Objections and Close the Sale
• And more…

How will you do this?

Easily.  We provide you with the Marketing Train System book.  Then, we provide you with Audios to go with each chapter (and an electronically or printable agenda).  After you listen to the audios, you complete the homework.  By the end of the audios – you have your Marketing Train System in place.  It is really that simple.  The best thing is – ANYONE can successfully market their business, if they know how to implement a system, and this program will ensure YOU know how to implement a system that works for you.

What do the audios contain?

The audios are a mixture of 2 types of audios.

1. Coaching calls with Patty Benton leading a group through the lesson topic.  With dialogue, questions, and role playing.
2. Training calls with Patty Benton teaching you the lesson directly.

The audios vary in length from 30 minutes to 2 hours.

So what is included in this program?

• The Marketing Train System E-book, including assignments
• The Marketing Train System Agenda E-book that can be filled out electronically or printed out
• One “On the Spot” 30 – minute individual coaching session to be utilized as needed within 3 months of purchasing the program
• Committed Business Building Membership free for three –months, helping support you in implementing the Marketing Train System (click here to get full Committed Business Builiding Membership details)
• Continued updated audios, lessons, and more, for as long as you are a member of our Business Building Group as we continue to expand the learning and keep up with the market
• Discounted ”On the Spot” coaching sessions, as needed, to be used to help you break through whatever you are struggling with, and move forward in the system

So what is the cost and can you really afford it?

Read what others have to say about the Marketing Train System…

“[The MTS} totally rocked and I absolutely love Patty’s teaching and presentation styles. Kudos and thank you for helping me create my own MTS!!! I am forever in your debt.”

Melanie O’Kane
MAD Typing and Consulting

“Even though I don’t have a lot of liquid assets now I would (if I had it) pay more for this series. IT IS EXCELLENT!!! The MTS has changed the way I do business. I can quote my fees and no one says wow that’s too much. They see the value — even though they may be cash strapped. I can negotiate from a higher fee point. Plus my confidence has increased EXPONENTIALLY. Thank you Patty and the JERPAT team!!”

Crystal Williamson
Coaching with Crystal

“The Marketing Training System has been a blessing to my business. Before taking Patty’s training program I used to think marketing was a waste of time, because I did not know how to market for results. I would start a marketing plan and after a few days I would quit, because I was not sure of what I was doing. No more!

Since taking the class my marketing efforts are producing results. I am more confident in what I am doing, and I have implemented article writing, blogging and speaking to others about what I am doing and the benefits for them. In this last month I have scheduled appointments with 1 or 2 potential clients a week. I have signed 2 new clients.

I can’t say enough good things about the Marketing Train System! The support is outstanding. Patty makes me feel like my success is a personal issue to her and she always does whatever she can to help. What more could you want? I highly recommend the Marketing Train System.”

Sheila Edens-Brown
Sheer Elegance Virtual Assistant

“The Marketing Train System was definitely a revelation for me. My usual weekly marketing time consisted of staring at different tactics or information on why I should or how to market but I never applied what I read and moved it further down on my to do list. Once Patty introduced the Marketing Train System to me, the information was in abundance, made a lot of sense and easy to apply to my weekly marketing efforts.

Once we completed the program, I was able to clearly define my Who and What (Target Market and what I have to offer in my business) and from there moved forward into going beyond my comfort zone and utilizing the tools that laid before me to socially network whether online or in person. Knowing my “who and what” was the best thing I could have accomplished as now I have more focus and confidence when it comes to marketing my business and expecting results. Patty never leaves you to wonder how you could possibly get on the right track of marketing. Her coaching skills (and formerly being an educator) kicks into high gear when it comes to accountability.

I am so glad I decided to join the program at the time I did. If I had not, I would probably be sitting at the same point in my business when it comes to marketing effectively. I am looking forward to reaching my goals set forth from applying the skills, knowledge, and tools from the Marketing Train System.

The Marketing Train System should definitely be a part of your marketing investment.”

Sheila York
York Signature Assistance, Inc.

“I was part of Patty’s Marketing Train System coaching program. One of my goals, which is encouraged in the program, is to work on obtaining speaking engagements and appearances. I was recently approached by two local organizations to be featured — one as a panelist, and one as a guest on a talk show. In the back of my mind, I remembered from our course that opportunities like these (and free, too!) are what we work toward. I moved forward and said yes to both opportunities. Without the true knowledge that something like this could propel my business, I might have opted out (“chickened out”!) and just said no. Now, I am committed and know I’ll grow from these experiences. One more “check” to add to my credentials.”

Tara Fort
Versatility Writing and Business Services / Memoir Creations

“The consultation was awesome!!! By combining what I’ve learned in the Marketing Train with solid coaching (instead of my usual consulting), I was able to have her with me from the 1st five minutes. Our consultation lasted for almost an hour and she didn’t even ask what the hourly was. She received the contract, sent it back and paid the invoice on the same day as the consultation. I am actually looking forward to doing more. Sad to say, but I thought it was actually fun!!!!”

Becki Noles
Virtual Accuracy Companies